Thank You

I truly appreciate your continued support.  Your orders make a huge difference to my business, to me, and to my family. Aquaticclarity is a small company run by a hobbiest supplying fish and a select number of drygoods to other hobbyists.

The aquarium industry as a whole has been going through some big changes again.  Manufacturers have cut out the wholesalers and retail portion of the supply chain.  You can often now go purchase a filter, heater, etc. on-line for less then I can buy the same item for wholesale.

The fish side of things is also experiencing change.  LOTS of new sellers have come onto the market recently.  They offer extremely low prices which is great for you but they don’t have much experience in treating and caring for newly imported fish or in safely shipping.  That lack of knowledge, experience, and even more an unsustainable margin because of the low prices has most of those sellers dropping out of the market within 6 months or so.  Unfortunately, two more new sellers pop up to replace that one.

I’m posting this because I’m hearing more and more rumbling from customers who have had bad experiences and are now gun shy to order fish from on-line sources.  There ARE good on-line retailers out there!  But do your homework.  Ask around and find out what other people’s experiences have been with a place before you spend your hard earned money on a misidentified (over priced) fish or fish that just plain die right away.

I’ve been keeping fish for 35+ years now and in the retail side of the business for 25+ years. I started shipping fish about 15 years ago.  No, I’m not perfect.  But I take care of my customers when the occasional problem occurs.  And I’d like to have the chance to provide you with good customer service, quality fish, and proper shipping techniques.

Jeff

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